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TORO SELECTED FOR UNDER THE RADAR CONFERENCE
TORO is proud to announce that the company has been selected as one of the 32 startups globally to present at 2008 Under the Radar : Mobility on November 12th, 2008.
TAIPEI, TAIWAN, October 15, 2008 /Telecommunications PR News/ -- TORO is proud to announce that the company has been selected as one of the 32 startups globally to present at 2008 Under the Radar : Mobility on November 12th, 2008. Under the Radar : Mobility is a one-day conference uncovering 32 vetted, tested-driven startups that have launched within the year in categories such as Marketing and advertising, location-based services, gaming, social networking, enabling technologies, and iPhone and other apps. TORO was chosen, as it is the first company in Asia fully dedicated to developing mobile software for payment and non-payment NFC services. Akami suiteTM, TOROÕs ÒNFC platformÓ is a software solution that allows Banks, MNOs and Merchants to implement their own business case, and it also allows proposing mobile marketing services. TOROÕs value proposal is that our Mobile Software is at the same time a platform to propose NFC killer-apps, and a platform to propose marketing services.
ÒTOROÕs objective is to reinvent Mobile Marketing and transform it into a ÒServiceÓ that users will really want to use. We indeed promote a PULL mode, where the user will use his/her NFC-phone to access marketing. These messages are based on an opt-in mechanism, and are targeted to the audience, allowed by a combination of NFC and our Akami suiteª platform. For these very reasons, Mobile Marketing can increase its value 20-fold compares to regular SMS messages. We have been able to verify that Media Buyers and Brands would highly value the physical action of tapping on a Òsmart objectÓ to download a marketing message. MNOs can really benefit from the profit sharing model that TORO proposes,Ó said Mr. Renard, CEO and Co-founder of TORO.
ÒTOROÕs software is a toolkit for operators to aggregate each business case on a single, user-friendly mobile interface. TORO understands the key to a successful software is the user interface, so we have come up with an easy to browse, intuitively designed graphic user interface for Akami suiteTM , we think beyond innovation, software should be designed and created based on real user experience,Ó said Mr. Gregory Puente-Castan, CTO and Co-founder of TORO.
About Akami SuiteTM
Akami suiteTM, is TOROÕs NFC mobile service platform is a secure browser with a real GUI, a plateform with a widget system to easily add and remove services, and it is complemented with a back-office server to manage the download of Adgets. Akami suiteTM was finalist at the GSMA Asia Mobile Congress for the Mobile Innovation Awards 2007.
About TORO
TORO was founded in Q1 2007 by Mr. Laurent Renard and Mr. Gregory Puente-Castan, two veterans from the smart card industry. With expertise in secure transactions and innovation strategy consulting, Renard and Puente-Castan decided to set up TORO to bring value to the NFC ecosystem through developing a platform for services. They saw that without real services and a good user interface; NFC would remain a mere technology, but nothing that users could make their own. TORO is also the official organizer for MobileMonday Taipei chapter. MobileMonday is a global community for mobile industry. There are total 50 chapters in all the major cities in the world. The Taipei chapter was established in April, 2007.
About Under the Radar
Under the Radar is a conference series and a blog profiling early-stage innovation, showcasing emerging startups and identifying trends. We are dedicated to dispelling hype and connecting key players, all with one goal in mind: helping companies get deals done.
About Under the Radar - Mobility:
Under the Radar - Mobility is a chance to see, hear, and meet key players in the mobile universe, from the elusive carriers to the content developers, stealth startups and the industry leaders. This is a forum for partnerships, deal making, business development, and growth opportunities.
TORO is the first company in Asia who dedicates fully in NFC technology. For further information, please contact us at +886-2-27228122
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Press Release Contact Information:
Scott Lo
Toro Ltd.
PR & Communication Managr
4F-5, No.316, WenChang St.
Taipei, TW
Taiwan 11051
Voice: +886227228122
Fax: +886227228121
Website: Visit Our Website |
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